SHIFTING BEAUTY STANDARDS
You can flip through pages of magazines and books, scroll through social media, watch runway shows, shop online, and so on, and find a broad spectrum of age, race, size, and overall identity. Let’s give a round of applause to the generations who forced beauty industries to question, “who the hell are we to judge what beauty is?” The beauty industry has shifted because people demanded it, protested it, and used their voice through platforms like social media to shame companies into opening their doors wider, much wider. At Sacred Child Beauty, we celebrate this evolution and continue to stand with the fact that there is beauty within all beings.
OLD BEAUTY STANDARD
From the earliest days of the beauty industry, beauty was defined and advertised as having a slender build, defined jawlines, high and sharp cheekbones, angular nose, full (but not distracting) lips, bright eyes, golden hair, youthful age, clear skin, etc. History shows that within each decade there are specific “guidelines” on how to achieve that generation's beauty. Exclusive much? People finally caught on and were ready to rebel against the assumption that “beautiful” means what our culture says it does.
YOUR DEFINITION OF BEAUTY, MY DEFINITION OF BEAUTY
In the early 1990s, the definition of beauty started to slowly shift, thanks to models like Kate Moss, whose figure did not comply with the traditional “runway requirements.” In 1997, Sundanese model Alek Wek was on the cover of U.S. Elle Magazine. With her beautiful ebony skin and short Afro, she represented everything a traditional cover girl was not. One of the most recognizable transgender models in the world, Andreja Pejić, began her career in the early 2000s as the world’s first androgynous supermodel. She continues to never conform to gender norms and walked in both men’s and women’s shows for Jean Paul Gautier and Marc Jacobs. In 2016, Ashley Graham was the first plus-size model to grace the cover of Sports Illustrated Swimsuit Edition. Since then, she has become a trailblazer within the entire industry to feature all varieties of sizes. Winnie Harlow was the first woman with vitiligo, a condition in which the skin loses its pigment cells, to walk the Victoria Secret Fashion Show in 2018. These are only a small handful of examples that kicked off the stray against traditional beauty. The “definition” of beauty continues to expand, making equal room for people of color, size, age, gaps in their teeth, tattoos, piercings, visual birthmarks, etc. We are moving towards a culture of beauty where everyone is welcome. Everyone is beautiful.
Today, a wide range of people’s idealization of beauty can be found on the runway or in pages of magazines. However, there is still much to be done. Companies continue to fail at inclusivity. Who don’t include larger models, senior citizens, disabled individuals, culture, etc. in their advertisements or runway shows. It is a mission of mine to continue and influence this demand for change. I created Sacred Child Beauty to be a constant reminder to embrace uniqueness and originality. Own who you are. Own your beauty!
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